The myth that stops people from applying
One of the most common reasons people never apply for life insurance is assuming a health condition — diabetes, a past cancer diagnosis, high blood pressure, anxiety or depression, a heart condition — will get them declined outright. In reality, most conditions don't result in a flat decline; they result in a different type of approval, often at a different price. Knowing the options before you apply changes how the conversation goes.
Three paths to approval
- Standard or preferred rates: for well-controlled conditions with a strong recent history, some insurers will still offer their best pricing tiers.
- Rated (table-rated) policies: fully underwritten coverage approved at a higher premium that reflects the added risk, rather than a decline.
- Simplified or guaranteed issue: smaller amounts of coverage with few or no health questions, trading a lower face value for near-certain approval.
What a "rated" policy actually means
When an insurer approves a fully underwritten application with a rating, it's pricing the extra risk your specific health history represents — not refusing to insure you. Ratings are usually expressed as a multiple of the standard premium (for example, "table 2" or "150% of standard"), and the exact rating depends heavily on the condition, how well it's controlled, and how long it's been stable. A well-managed condition with good recent test results and a clean medication history can sometimes bring a rating down significantly, or even qualify for standard rates with the right insurer.
This is where comparing multiple insurers matters most. Underwriting guidelines for the same condition can vary meaningfully from one Canadian insurer to the next — one company's rating for, say, well-controlled type 2 diabetes can be noticeably different from another's. An advisor who can shop your application across several insurers, rather than applying to just one, is often the difference between a steep rating and a reasonable one.
Have a condition you're worried will get you declined? Let's find out what you actually qualify for before you commit to one insurer.
Book a CallWhat actually helps your application
- Recent lab work and specialist records showing a condition is stable or well-managed — this often matters more to underwriters than the diagnosis itself.
- A consistent medication history without frequent dosage changes, which signals stability to an underwriter.
- Applying to the insurer whose guidelines actually fit your condition, rather than the first or most familiar name — this is the single biggest lever in the outcome.
- Being fully upfront on the application. An omission discovered later, even an unintentional one, can void a claim regardless of how minor it seemed at the time.
If you've already been declined somewhere
A decline from one insurer is not a decline from all of them — underwriting standards genuinely differ, and a condition one company treats conservatively might be well within another's comfort zone. It's also not necessarily permanent: time since diagnosis, improved control of a condition, or a few more years of stability can change what's available later. In the meantime, guaranteed-issue options like final expense insurance remain available regardless of health, for smaller coverage amounts.